Apr 06, 2022
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With retargeting, you mainly want to spend Whatsapp Mobile Number List your budget on visitors who are still 'warm' – and less on visitors who haven't visited your website in a while. To have an overview and control over this in your account, you need to segment your audiences based on when they last visited your website. You can also Whatsapp Mobile Number List do this in Whatsapp Mobile Number List Facebook Audiences. You build a separate target group for each time frame (which you determine yourself). You could choose the following periods: Visitors who visited your website in the past 3 days Visitors who visited your website in the last 10 Whatsapp Mobile Number List days Visitors who visited your website Whatsapp Mobile Number List in the last 30 days Then you build a separate ad set for each target group. Don't forget to organize your ad sets and exclude each one from the others. Don't forget to exclude Do you want to Whatsapp Mobile Number List retarget visitors who have just bought something on your site with ads with the just purchased product? Of course not. That would not only be detrimental to your budget, but also annoying for your customers. I still see too often Facebook campaigns in Whatsapp Mobile Number List which (recently) converted target groups are not excluded. Exclude is an important component of a successful retargeting campaign. Keep in mind purchase cycles. You don't want to exclude buyers who have bought something from all your retargeting campaigns forever, but only for a certain period Whatsapp Mobile Number List of time right after they buy something from you. Read more about this below! Reactivation: retarget customers who Whatsapp Mobile Number List haven't bought in a while In general, it is five times more expensive to bring in new customers than to keep old ones. You can use retargeting to reactivate your customers who haven't bought from you in a while. With your retargeting campaign, you can reconnect your old customers Whatsapp Mobile Number List with your business, offer new suggestions based on their previous purchase, or communicate a special offer to encourage them to buy again. 5. Use Dynamic Product Advertising Do you sell Whatsapp Mobile Number List a large number of products? Then Dynamic Product Advertising is a suitable solution to tackle your retargeting efficiently and effectively.