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西法特西法特
Jul 31, 2022
In Welcome to the Forum
You should be nearly home and dry by this stage, but your boss will probably still have a few questions and concerns. Answering these will require a bit of thinking on your feet as questions vary, but a few common concerns tend to pop up. Let’s look at a few of them. “Isn’t SEO just snake oil?” Given the number of dishonest SEO services on the market (I’m sure we’ve all had those calls promising first-page rankings), this is more than a fair question. But how do you tackle it without getting too defensive? The best starting point is honesty. Explain that while some “snake oil” SEO service providers prey on vulnerable business owners, the process of SEO in itself is legit. It’s simply the process of influencing known Google ranking factors to help pages rank higher in the search results. You can also use “social proof” to your advantage. For example, you can show that 60% of marketers say inbound marketing practices such as SEO are their highest quality source of leads: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. If you want to go further, consider showing your boss ‘Traffic Value’ metrics from Ahrefs’ Site Explorer for competitors that are doing well. Explaining how competitor A gets an estimated XXXX organic visits per month valued at $XXXX will likely drill home just how well SEO can work. “Doesn’t SEO take forever?” This is another question where honesty is the best policy because SEO does indeed take time. Rankings don’t happen overnight, and anyone that says otherwise is likely selling “snake oil.” In fact, according to our study of two million keywords, only 5.7% of pages rank in the top 10 within a year: Most bosses know that there’s no silver bullet in marketing, so explaining that something takes time isn’t necessarily a bad thing. It shows that you understand how things work and that you have a realistic outlook. Think of it as a positive, not a negative. “What if we get wiped out by a Google update/penalty?” Google updates and penalties are scary topics, and quite rightly so. Plenty of sites have seen their organic traffic wiped out pretty much overnight following a penalty. Here’s just one example:
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