Usually in the start-up stage of a company, the founder of the company will measure the scale of the target market, and the purpose is to choose a track that can develop in the long run. In many cases, the execution level of this work will fall to the product manager, so today we are here. Introduce the measurement methods that product managers can use. It’s still an old routine. Before we study the practice, we should first understand its essence. The sum of the consumer demand of consumer groups in a specific industry in a specific time period, from the perspective of the enterprise, is: after figuring out the size of the market, see if it is worth participating.
Many people think this mobile number list work is impossible and difficult to do, mainly for two reasons: Accurately calculating market size is costly; There is no suitable method or idea to calculate, or the calculation result is not accurate enough. First of all, the first point is actually a cognitive misunderstanding. Let's go back to the usage scenario of market scale. The final value is still used as a reference for companies to choose a track. Therefore, for companies that are new to the market, they do not need to be absolutely accurate. Calculation, the deviation control of the measurement results is basically available within 30%. Then, we will extend the interpretation according to the nature of the market size, and it is not difficult to find some ideas for calculation.
Below, I will introduce six commonly used methods based on personal experience. 1. Industry report reference method First of all, we will introduce the simplest method of utilitarianism. Product managers can directly search for industry-related analysis reports or literature materials. This kind of content usually includes the measurement of the target market size. It takes 20 minutes to search for mainstream search engines and report websites ( For example: iResearch) search , you can basically find the data you want to use.