"I'm not sure what the difference between inbound marketing and content marketing is, and at this point, I'm afraid to ask for fear of appearing unprofessional."
Do you have this question too?
Many marketers use these terms interchangeably. Let's start with a simple comparison. "Writing" is an umbrella term for many things related to the creation of written words. And "conversion optimization" also involves the creation of copy, but it refers to the method, a way to make the writing produce actual results.
Likewise, content marketing, is a blanket term, while inbound marketing, is a refined methodology. In this article, you'll learn how they work together, and how to use both to satisfy your customer's needs and sales funnel.
1. What is content marketing?
Content marketing is the collection and use of content-based resources to provide needs-based, value-added and other relevant information to end users or customers. In short, it is a marketing technique to attract potential customers not only through a product or service but also through content, the type of content can be blog posts, email marketing, ebooks, social media posts, landing pages, etc.
While offline content types (brochures, books, posters, etc.) also exist, this article will focus primarily on online marketing.
Content can inform, educate or entertain potential telemarketing list customers. People are consuming content at twice the rate of previous years, and this increase means you need to develop more unique or eye-catching content.
2. What is inbound marketing?
Inbound marketing is an optimization technique that inserts conversion-promoting elements into your content to attract and drive customers to the final product or service, which then converts.
In a report from Visualobjects, businesses said inbound marketing leads have increased by 72% over the past six months and conversion rates have increased by 55%. Inbound is the secret ingredient in your digital marketing strategy.
Inbound marketing can be as simple as adding a call to action like “click to sign up” or as complex as creating an entire conversion-friendly landing page.
When creating an inbound marketing campaign, there are many components to choose from. Here is a list of examples.
Call to action or button
Search Engine Optimization
Email Marketing Sequence
social listening tool
Free or freemium tools
Inbound marketing can be used by any company that provides a service or sells a product. You just need to know how to use it properly.
Inbound Marketing and Content Marketing
Both content marketing and inbound marketing provide uninterrupted content along the buyer’s journey. They also both prioritize a customer-centric approach. However, they differ in some areas.
Below, we look again at how these two strategies differ and how some strategies can be put into practice.
3. Inbound Marketing and Content Marketing
1. Audience participation
(1) Inbound Marketing
Today, most users try to actively block online ads, banners, and spam. According to statistics, in the United States alone, mobile ad blocking users have reached 586 million. People are tired of intrusive ads, and inbound marketing can save that.
Inbound marketing engages your audience by understanding their pain points and providing solutions. With inbound marketing, you can further narrow your engagement strategy by creating marketing personas and providing them with relevant, tailored content.
(2) Content Marketing
Of course, it's obviously not realistic to personalize everything, and content marketing is often focused on a broad audience, so a more general tone might be maintained, for example, on a web page.
The good news is that personalised and generic content telemarketing list can coexist: audience-optimized landing pages will attract more qualified leads, while generic landing pages are likely to pique the interest of a wider audience, which you can do in your Both options are available on the website to attract more customers.
2. Marketing strategy
(1) Inbound Marketing
Inbound marketing is anchored by content marketing and covers a wide range of marketing and sales strategies. It includes SEO, digital advertising, conversion optimization, social media, lead management, email marketing, and more.
If you want to fully embrace inbound marketing, you need to prepare at least the following:
Mobile optimized website with CMS (Content Management System)
social media presence
Defined Multi-Channel Program
Knowing the basics, you can enhance your strategy to include artificial intelligence, automation, branding, video marketing, remarketing, or advanced content offerings such as eBooks, webinars or podcasts.